Doyle, Peter
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle - 2nd ed. - J. Wiley 2008
17471
Marketing - Management
Corporations - Valuation
HF5415.13 / Doy
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle - 2nd ed. - J. Wiley 2008
17471
Marketing - Management
Corporations - Valuation
HF5415.13 / Doy