Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle

By: Doyle, PeterPublication details: J. Wiley 2008Edition: 2nd edSubject(s): Marketing - Management | Corporations - ValuationLOC classification: HF5415.13 | Doy
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HF5415.13 Doy (Browse shelf (Opens below)) Available H014598

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