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Riel, Cees B. M. van

Essentials of corporate communication : implementing practices for effective reputation management / Cees B. M. van Riel and Charles J. Fombrun - Routledge 2007

17755

ISBN: 9780415328265

Subjects--Topical Terms:
Communication in management
Corporate image
Corporations - Public relations

LC Class. No.: HD30.3 / Rie

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