Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Terence A. Shimp - 8th ed. - South-Western Cengage Learning 2010
19990
9780324665314
Communication in marketing
Sales promotion
HF5823 / Shi
Integrated marketing communications in advertising and promotion / Terence A. Shimp - 8th ed. - South-Western Cengage Learning 2010
19990
9780324665314
Communication in marketing
Sales promotion
HF5823 / Shi