Integrated marketing communications in advertising and promotion / (Record no. 14795)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00506 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607174839.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | Shi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324665314 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications in advertising and promotion / |
| Statement of responsibility, etc. | Terence A. Shimp |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | South-Western Cengage Learning |
| Date of publication, distribution, etc. | 2010 |
| 501 ## - WITH NOTE | |
| With note | 19990 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF5823 Shi |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2012-12-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2012-12-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2012-12-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2012-12-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2012-12-21 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 22.12.2011 | HF5823 Shi | H017882 | 07.06.2023 | Open Book Shelf | |||||||
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 21.12.2012 | HF5823 Shi | H019340 | 07.06.2023 | Open Book Shelf | |||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 23.09.2011 | HF5823 Shi | H017455 | 07.06.2023 | Open Book Shelf | |||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 23.09.2011 | HF5823 Shi | H017456 | 07.06.2023 | Open Book Shelf | |||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 22.12.2011 | HF5823 Shi | H017881 | 07.06.2023 | Open Book Shelf |