Integrated marketing communications in advertising and promotion / (Record no. 14795)

000 -LEADER
fixed length control field 00506 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230607174839.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number Shi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324665314
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 ## - TITLE STATEMENT
Title Integrated marketing communications in advertising and promotion /
Statement of responsibility, etc. Terence A. Shimp
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. South-Western Cengage Learning
Date of publication, distribution, etc. 2010
501 ## - WITH NOTE
With note 19990
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Open Book Shelf
-- HF5823 Shi
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen 2012-12-21
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen 2012-12-21
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen 2012-12-21
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen 2012-12-21
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen 2012-12-21
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last checked out Price effective from Koha item type
          ELM LIBRARY (ELM) ELM LIBRARY (ELM) New Materials Shelf 22.12.2011   HF5823 Shi H017882   07.06.2023 Open Book Shelf
          ELM LIBRARY (ELM) ELM LIBRARY (ELM) New Materials Shelf 21.12.2012   HF5823 Shi H019340   07.06.2023 Open Book Shelf
          HELP UNIVERSITY (HU) HELP UNIVERSITY (HU) New Materials Shelf 23.09.2011   HF5823 Shi H017455   07.06.2023 Open Book Shelf
          HELP UNIVERSITY (HU) HELP UNIVERSITY (HU) New Materials Shelf 23.09.2011   HF5823 Shi H017456   07.06.2023 Open Book Shelf
          HELP UNIVERSITY (HU) HELP UNIVERSITY (HU) New Materials Shelf 22.12.2011   HF5823 Shi H017881   07.06.2023 Open Book Shelf

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