Rosenbaum-Elliott, Richard
Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy and Simon Pervan - 2nd ed. - Oxford Unviersity Press 2011
21354
Product management
Strategic planning
HF5415.15 / Ros
Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy and Simon Pervan - 2nd ed. - Oxford Unviersity Press 2011
21354
Product management
Strategic planning
HF5415.15 / Ros