Strategic brand management / (Record no. 16132)
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000 -LEADER | |
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fixed length control field | 00516 a2200181 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230607212026.0 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.15 |
Item number | Ros |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Rosenbaum-Elliott, Richard |
245 ## - TITLE STATEMENT | |
Title | Strategic brand management / |
Statement of responsibility, etc. | Richard Rosenbaum-Elliott, Larry Percy and Simon Pervan |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Oxford Unviersity Press |
Date of publication, distribution, etc. | 2011 |
501 ## - WITH NOTE | |
With note | 21354 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Product management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Percy, Larry |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Pervan, Simon |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Open Book Shelf |
-- | HF5415.15 Ros |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2012-07-06 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
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ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 06.07.2012 | HF5415.15 Ros | H018739 | 07.06.2023 | Open Book Shelf |