Sharp, Byron
How brands grow : what marketers don't know / Byron Sharp and the researchers of Ehrenberg-Bass Institute - Oxford University Press 2010
21398
Marketing
Branding (Marketing)
Brand name products - Management
HF5415.1255 / Sha
How brands grow : what marketers don't know / Byron Sharp and the researchers of Ehrenberg-Bass Institute - Oxford University Press 2010
21398
Marketing
Branding (Marketing)
Brand name products - Management
HF5415.1255 / Sha