How brands grow : what marketers don't know / (Record no. 16175)
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000 -LEADER | |
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fixed length control field | 00486 a2200157 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230607212036.0 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1255 |
Item number | Sha |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sharp, Byron |
245 ## - TITLE STATEMENT | |
Title | How brands grow : what marketers don't know / |
Statement of responsibility, etc. | Byron Sharp and the researchers of Ehrenberg-Bass Institute |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Oxford University Press |
Date of publication, distribution, etc. | 2010 |
501 ## - WITH NOTE | |
With note | 21398 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Branding (Marketing) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products - Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Open Book Shelf |
-- | HF5415.1255 Sha |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2012-07-31 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
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HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 31.07.2012 | HF5415.1255 Sha | H018742 | 07.06.2023 | Open Book Shelf |