Holt, Douglas
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron - Oxford University Press 2010
21712
Branding (Marketing)
Marketing - Social aspects
Branding (Marketing) - Case studies
HF5415.1255 / Hol
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron - Oxford University Press 2010
21712
Branding (Marketing)
Marketing - Social aspects
Branding (Marketing) - Case studies
HF5415.1255 / Hol