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Cultural strategy : using innovative ideologies to build breakthrough brands / (Record no. 16487)

000 -LEADER
fixed length control field	00546 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607212200.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.1255
Item number	Hol
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Holt, Douglas
245 ## - TITLE STATEMENT
Title	Cultural strategy : using innovative ideologies to build breakthrough brands /
Statement of responsibility, etc.	Douglas Holt and Douglas Cameron
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Oxford University Press
Date of publication, distribution, etc.	2010
501 ## - WITH NOTE
With note	21712
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Social aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing) - Case studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Cameron, Douglas
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5415.1255 Hol
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2012-09-19
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2012-09-19

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					ELM LIBRARY (ELM)	ELM LIBRARY (ELM)	New Materials Shelf	19.09.2012		HF5415.1255 Hol	H018714		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	19.09.2012		HF5415.1255 Hol	H018715		07.06.2023	Open Book Shelf