Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 4th global ed. - Pearson 2013
23567
9780273779414
Brand name products - Management
HD / 69
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 4th global ed. - Pearson 2013
23567
9780273779414
Brand name products - Management
HD / 69