Strategic brand management : building, measuring, and managing brand equity / (Record no. 18315)
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000 -LEADER | |
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fixed length control field | 00478 a2200169 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230607212918.0 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD |
Item number | 69 |
-- | B7Kel |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273779414 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane |
245 ## - TITLE STATEMENT | |
Title | Strategic brand management : building, measuring, and managing brand equity / |
Statement of responsibility, etc. | Kevin Lane Keller |
250 ## - EDITION STATEMENT | |
Edition statement | 4th global ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson |
Date of publication, distribution, etc. | 2013 |
501 ## - WITH NOTE | |
With note | 23567 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products - Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Open Book Shelf |
-- | HD 69 B7Kel |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2019-06-10 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2019-06-10 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2019-06-10 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2019-06-10 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2019-06-10 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type | Source of acquisition | Copy number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 18.08.2016 | HD 69 B7Kel | H023697 | 07.06.2023 | Open Book Shelf | Inv-2016-06-23 | ||||||||
ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 18.08.2016 | HD 69 B7Kel | H023698 | 07.06.2023 | Open Book Shelf | Inv-2016-06-23 | 21601065 | |||||||
ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 10.12.2019 | HD 69 B7Kel | H025691 | 07.06.2023 | Open Book Shelf | Rec-2019-12-10 | ||||||||
HELP ACADEMY (HA) | HELP ACADEMY (HA) | New Materials Shelf | 31.05.2019 | HD 69 B7Kel | H025489 | 07.06.2023 | Open Book Shelf | Rec-2019-05-31 | ||||||||
HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 17.02.2014 | HD 69 B7Kel | H020720 | 07.06.2023 | Open Book Shelf |