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Daymon, Christine

Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway - 2nd ed. - Routledge 2011

24008

ISBN: 9780415471183

Subjects--Topical Terms:
Corporations - Public relations - Research - Methodology
Public relations - Research - Methodology
Marketing research - Methodology
Qualitative research

LC Class. No.: HD / 59

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