Qualitative research methods in public relations and marketing communications / (Record no. 18752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00687 a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607213100.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD |
| Item number | 59 |
| -- | Day |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415471183 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Daymon, Christine |
| 245 ## - TITLE STATEMENT | |
| Title | Qualitative research methods in public relations and marketing communications / |
| Statement of responsibility, etc. | Christine Daymon and Immy Holloway |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2011 |
| 501 ## - WITH NOTE | |
| With note | 24008 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporations - Public relations - Research - Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations - Research - Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research - Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Qualitative research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Holloway, Immy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HD 59 Day |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2024-04-08 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date due | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 09.06.2014 | 1 | HD 59 Day | H021154 | 31.07.2024 | 08.04.2024 | 07.06.2023 | Open Book Shelf |