Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch - 10th ed. - McGraw-Hill Education 2015
24132
9780078028977
Advertising
Sales promotion
Communication in marketing
HF / 5823
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch - 10th ed. - McGraw-Hill Education 2015
24132
9780078028977
Advertising
Sales promotion
Communication in marketing
HF / 5823