Advertising and promotion : an integrated marketing communications perspective / (Record no. 18876)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595 a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607213129.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5823 |
| -- | Bel |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078028977 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch and Michael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw-Hill Education |
| Date of publication, distribution, etc. | 2015 |
| 501 ## - WITH NOTE | |
| With note | 24132 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF 5823 Bel |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FOUNDERS LIBRARY (S2) | FOUNDERS LIBRARY (S2) | New Materials Shelf | 10.09.2015 | HF 5823 Bel | H022728 | 01.08.2014 | 07.06.2023 | Open Book Shelf | |||||||
| FOUNDERS LIBRARY (S2) | FOUNDERS LIBRARY (S2) | New Materials Shelf | 10.09.2015 | HF 5823 Bel | H022729 | 01.08.2014 | 07.06.2023 | Open Book Shelf | |||||||
| HELP ACADEMY (HA) | HELP UNIVERSITY (HU) | New Materials Shelf | 01.08.2014 | 1 | HF 5823 Bel | H021387 | 29.11.2023 | 19.10.2023 | 07.06.2023 | Open Book Shelf | |||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 01.08.2014 | HF 5823 Bel | H021388 | 01.08.2014 | 07.06.2023 | Open Book Shelf |