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Fisher, Michael

(The) power of customer misbehavior : driven growth and innovation by learning from your customers / Michael Fisher, Martin Abbott and Kalle Lyytinen - Palgrave Macmillan 2014

24200

ISBN: 9781137348913

Subjects--Topical Terms:
Customer behavior
Marketing
Customer relations - Management

LC Class. No.: HF / 5415.32

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