Lovelock, Christopher H.
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz - 5th ed. - Pearson Australia 2011
24601
9781442517011
Service industries - Pacific Area - Marketing
Service industries - Australia - Marketing
Customer services - Pacific Area - Marketing
Customer services - Australia - Marketing
HD / 9980.5
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz - 5th ed. - Pearson Australia 2011
24601
9781442517011
Service industries - Pacific Area - Marketing
Service industries - Australia - Marketing
Customer services - Pacific Area - Marketing
Customer services - Australia - Marketing
HD / 9980.5