Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz

By: Lovelock, Christopher HContributor(s): Patterson, Paul G | Wirtz, JochenPublication details: Pearson Australia 2011Edition: 5th edISBN: 9781442517011Subject(s): Service industries - Pacific Area - Marketing | Service industries - Australia - Marketing | Customer services - Pacific Area - Marketing | Customer services - Australia - MarketingLOC classification: HD | 9980.5
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HD 9980.5 Lov (Browse shelf (Opens below)) Available H021878

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