Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 6th ed. - McGraw-Hill Education 2013
25322
9780071086967
Service industries - Marketing
Customer services
Marketing
HD / 9980.5
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 6th ed. - McGraw-Hill Education 2013
25322
9780071086967
Service industries - Marketing
Customer services
Marketing
HD / 9980.5