Zeiser, Anne
Transmedia marketing : from film and TV to games and digital media / Anne Zeiser - Focal Press 2015
26685
9780415716116
Inv-2017-03-14
Mass media - Marketing
Digital media - Marketing
Marketing - Technological innovations
P / 96
Transmedia marketing : from film and TV to games and digital media / Anne Zeiser - Focal Press 2015
26685
9780415716116
Inv-2017-03-14
Mass media - Marketing
Digital media - Marketing
Marketing - Technological innovations
P / 96