Transmedia marketing : from film and TV to games and digital media / Anne Zeiser
Publication details: Focal Press 2015ISBN: 9780415716116Subject(s): Mass media - Marketing | Digital media - Marketing | Marketing - Technological innovationsLOC classification: P | 96| Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf
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HELP UNIVERSITY (HU) New Materials Shelf | P 96 M36Zei (Browse shelf (Opens below)) | Available | P002600 |
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