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Neumeier, Marty

(The) brand flip : why customers now run companies - and how to profit from it : a whiteboard overview / Marty Neumeier - New Riders 2016

27973

ISBN: 9780134172811

Source: Rec-2019-07-15

Subjects--Topical Terms:
Product management
Brand loyalty
Consumers
Branding (Marketing)
Relationship marketing
Customer relations

LC Class. No.: HF / 5415.32

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