(The) brand flip : why customers now run companies - and how to profit from it : a whiteboard overview / (Record no. 22661)
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000 -LEADER | |
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fixed length control field | 00661 a2200229 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230607215117.0 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF |
Item number | 5415.32 |
-- | Neu |
037 ## - SOURCE OF ACQUISITION | |
Source of stock number/acquisition | Rec-2019-07-15 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780134172811 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Neumeier, Marty |
245 ## - TITLE STATEMENT | |
Title | (The) brand flip : why customers now run companies - and how to profit from it : a whiteboard overview / |
Statement of responsibility, etc. | Marty Neumeier |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | New Riders |
Date of publication, distribution, etc. | 2016 |
501 ## - WITH NOTE | |
With note | 27973 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Product management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand loyalty |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumers |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Branding (Marketing) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Relationship marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Customer relations |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Open Book Shelf |
-- | HF 5415.32 Neu |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Date last seen | 2019-07-15 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
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HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 15.07.2019 | Rec-2019-07-15 | HF 5415.32 Neu | H025545 | 07.06.2023 | Open Book Shelf |