Wirtz, Jochen
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock - 8th ed. - World Scientific Publishing 2016
28050
9781944659011
Rec-2019-09-18
Professions - Marketing
Service industries - Marketing
Customer service
HD / 9980.5
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock - 8th ed. - World Scientific Publishing 2016
28050
9781944659011
Rec-2019-09-18
Professions - Marketing
Service industries - Marketing
Customer service
HD / 9980.5