Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock

By: Wirtz, JochenContributor(s): Lovelock, ChristopherPublication details: World Scientific Publishing 2016Edition: 8th edISBN: 9781944659011Subject(s): Professions - Marketing | Service industries - Marketing | Customer serviceLOC classification: HD | 9980.5
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HD 9980.5 Wir (Browse shelf (Opens below)) Available H025608

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