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Gomez, Jorge David Fernandez

Strategic advertising mechanisms : from copy strategy to iconic brands / Jorge David Fernandez Gomez - Intellect Books 2021

29554

http://library.help.edu.my/

ISBN: 9781789384321

Source: Rec-2022-12-19

Subjects--Topical Terms:
Business & Economics - Advertising & Promotion
Business & Economics - Marketing - General Psychology - Cognitive Psychology & Cognition

LC Class. No.: HF / 5823

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