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Strategic advertising mechanisms : from copy strategy to iconic brands / (Record no. 24210)

000 -LEADER
fixed length control field	00701 a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230608004445.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5823
--	Gom
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition	Rec-2022-12-19
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781789384321
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Gomez, Jorge David Fernandez
245 ## - TITLE STATEMENT
Title	Strategic advertising mechanisms : from copy strategy to iconic brands /
Statement of responsibility, etc.	Jorge David Fernandez Gomez
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Intellect Books
Date of publication, distribution, etc.	2021
501 ## - WITH NOTE
With note	29554
520 ## - SUMMARY, ETC.
Summary, etc.	http://library.help.edu.my/
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business & Economics - Advertising & Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business & Economics - Marketing - General Psychology - Cognitive Psychology & Cognition
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	ProQuest LibCentral
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	eBooks
--	HF 5823 Gom
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2023-03-07

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	19.12.2022	Rec-2022-12-19		HF 5823 Gom	EB000628		08.06.2023	eBooks