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Usunier, Jean-Claude.

Marketing across cultures / Jean-Claude Usunier. - 2nd ed. - Prentice Hall 1996.

6498

First edition has title, International marketing: a cultural approach.

Subjects--Topical Terms:
Export marketing - Social aspects.
International business enterprises - Social aspects.
Intercultural communication.

LC Class. No.: HF1416 / Usu.

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