Marketing across cultures / Jean-Claude Usunier.

By: Usunier, Jean-ClaudePublication details: Prentice Hall 1996Edition: 2nd edSubject(s): Export marketing - Social aspects | International business enterprises - Social aspects | Intercultural communicationLOC classification: HF1416 | Usu.Summary: First edition has title, International marketing: a cultural approach.
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HF1416 Usu. (Browse shelf (Opens below)) Available H001820

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First edition has title, International marketing: a cultural approach.

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