Bruner, Gordon C.
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner, Paul J. Hensel. - American Marketing Association 1994.
6802
Marketing research.
Scaling (Social sciences).
HF5415.2 / Bru.
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner, Paul J. Hensel. - American Marketing Association 1994.
6802
Marketing research.
Scaling (Social sciences).
HF5415.2 / Bru.