Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner, Paul J. Hensel.
Publication details: American Marketing Association 1994Subject(s): Marketing research | Scaling (Social sciences)LOC classification: HF5415.2 | Bru.| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.2 Bru. (Browse shelf (Opens below)) | Available | H007454 |
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