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Engel, James F.

Promotional strategy : managing the market communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 8th ed. - Irwin/McGraw-Hill 1994.

7112

Subjects--Topical Terms:
Marketing.
Advertising.
Marketing - Management.

LC Class. No.: HF5415 / Eng.

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