McCarthy, E. Jerome.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Pascale G. Quester. - 2nd Australian ed. - McGraw-Hill 1997.
8102
Marketing - Australia.
Marketing - New Zealand.
HF5415.12 / A8Mac.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Pascale G. Quester. - 2nd Australian ed. - McGraw-Hill 1997.
8102
Marketing - Australia.
Marketing - New Zealand.
HF5415.12 / A8Mac.