Knox, Simon.

Competing on value : bridging the gap between brand and customer value / Simon Knox and Stan Maklan. - Financial Times/Pitman 1998.

8236


Brand name products - Management.
Brand name products - Valuation - Management.
Customer loyalty.
Marketing - Management.

HD69 / B7Kno.

Copyright © 2024 HELP Learning Resource Centre. All Rights Reserved.

Powered by Koha