Knox, Simon.
Competing on value : bridging the gap between brand and customer value / Simon Knox and Stan Maklan. - Financial Times/Pitman 1998.
8236
Brand name products - Management.
Brand name products - Valuation - Management.
Customer loyalty.
Marketing - Management.
HD69 / B7Kno.
Competing on value : bridging the gap between brand and customer value / Simon Knox and Stan Maklan. - Financial Times/Pitman 1998.
8236
Brand name products - Management.
Brand name products - Valuation - Management.
Customer loyalty.
Marketing - Management.
HD69 / B7Kno.