Competing on value : bridging the gap between brand and customer value / Simon Knox and Stan Maklan.
Publication details: Financial Times/Pitman 1998Subject(s): Brand name products - Management | Brand name products - Valuation - Management | Customer loyalty | Marketing - ManagementLOC classification: HD69 | B7Kno.| Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf
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HELP UNIVERSITY (HU) New Materials Shelf | HD69 B7Kno. (Browse shelf (Opens below)) | Available | H001190 |
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