Blattberg, Robert C.
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. - Harvard Business School Press 2001.
9275
Relationship marketing.
Customer services - Marketing.
Customer relations.
Customer loyalty.
HF5415.55 / Bla.
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. - Harvard Business School Press 2001.
9275
Relationship marketing.
Customer services - Marketing.
Customer relations.
Customer loyalty.
HF5415.55 / Bla.