Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
Publication details: Harvard Business School Press 2001Subject(s): Relationship marketing | Customer services - Marketing | Customer relations | Customer loyaltyLOC classification: HF5415.55 | Bla.| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF5415.55 Bla. (Browse shelf (Opens below)) | Available | H007682 | |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.55 Bla. (Browse shelf (Opens below)) | Available | H007681 |
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