Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 9th ed. - Prentice Hall International 2001
9869
Marketing - Decision-making - Case studies.
Marketing - Management - Case studies.
HF5415.135 / Ker.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 9th ed. - Prentice Hall International 2001
9869
Marketing - Decision-making - Case studies.
Marketing - Management - Case studies.
HF5415.135 / Ker.