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Strategic marketing problems : cases and comments / (Record no. 5513)

000 -LEADER
fixed length control field	00535 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607142439.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.135
Item number	Ker.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kerin, Roger A.
245 ## - TITLE STATEMENT
Title	Strategic marketing problems : cases and comments /
Statement of responsibility, etc.	Roger A. Kerin, Robert A. Peterson.
250 ## - EDITION STATEMENT
Edition statement	9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Prentice Hall International
Date of publication, distribution, etc.	2001
501 ## - WITH NOTE
With note	9869
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Decision-making - Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Management - Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Peterson, Robert A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5415.135 Ker.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-19
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-19

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	20.08.2007		HF5415.135 Ker.	H007408		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	20.08.2007		HF5415.135 Ker.	H007410		07.06.2023	Open Book Shelf