Shimp, Terence A.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. - 6th ed. - Thomson/South-Western 2003.
10605
Communication in marketing.
Sales promotion.
HF5823 / Shi.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. - 6th ed. - Thomson/South-Western 2003.
10605
Communication in marketing.
Sales promotion.
HF5823 / Shi.