Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence APublication details: Thomson/South-Western 2003Edition: 6th edSubject(s): Communication in marketing | Sales promotionLOC classification: HF5823 | Shi.
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HF5823 Shi. (Browse shelf (Opens below)) Available H003325
Open Book Shelf Open Book Shelf HELP UNIVERSITY (HU)
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HF5823 Shi. (Browse shelf (Opens below)) Available H003327

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