Kotler, Philip.
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. - J. Wiley 2003.
11392
Marketing.
HF5415 / Kot.
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. - J. Wiley 2003.
11392
Marketing.
HF5415 / Kot.