Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.

By: Kotler, PhilipContributor(s): Trias de Bes, FernandoPublication details: J. Wiley 2003Subject(s): MarketingLOC classification: HF5415 | Kot.
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Item type Current library Call number Status Date due Barcode
Open Book Shelf Open Book Shelf ELM LIBRARY (ELM)
New Materials Shelf
HF5415 Kot. (Browse shelf (Opens below)) Available H004541
Open Book Shelf Open Book Shelf HELP UNIVERSITY (HU)
New Materials Shelf
HF5415 Kot. (Browse shelf (Opens below)) Available H004542

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