O'Guinn, Thomas C.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - South-Western 2003.
11909
Advertising.
Advertising media planning.
HF5821 / Ogu.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - South-Western 2003.
11909
Advertising.
Advertising media planning.
HF5821 / Ogu.