Advertising and integrated brand promotion / (Record no. 7194)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00505 a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607143135.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | Ogu. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion / |
| Statement of responsibility, etc. | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | South-Western |
| Date of publication, distribution, etc. | 2003. |
| 501 ## - WITH NOTE | |
| With note | 11909 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris J.; Semenik, Richard J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF5821 Ogu. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2007-07-19 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 20.08.2007 | HF5821 Ogu. | H003486 | 07.06.2023 | Open Book Shelf |