Sutherland, Max.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. - 2nd ed. - Allen & Unwin 2000.
12105
Advertising - Psychological aspects.
Consumer behavior.
HF5832 / Sut.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. - 2nd ed. - Allen & Unwin 2000.
12105
Advertising - Psychological aspects.
Consumer behavior.
HF5832 / Sut.