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Advertising and the mind of the consumer : what works, what doesn't, and why / (Record no. 7367)

000 -LEADER
fixed length control field	00519 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607143213.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5832
Item number	Sut.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sutherland, Max.
245 ## - TITLE STATEMENT
Title	Advertising and the mind of the consumer : what works, what doesn't, and why /
Statement of responsibility, etc.	Max Sutherland and Alice K. Sylvester.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Allen & Unwin
Date of publication, distribution, etc.	2000.
501 ## - WITH NOTE
With note	12105
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising - Psychological aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Sylvester, Alice K.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5832 Sut.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-19
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-07-19

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
	Lost				ELM LIBRARY (ELM)	ELM LIBRARY (ELM)	New Materials Shelf	20.08.2007		HF5832 Sut.	H003342		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	12.10.2009		HF5832 Sut.	H014629		07.06.2023	Open Book Shelf