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Lovelock, Christopher H.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirty. - 5th ed. - Pearson/Prentice Hall 2004.

12205

Subjects--Topical Terms:
Service industries - Asia - Marketing.
Service industries - Asia - Management.
Customer services - Asia - Marketing.

LC Class. No.: HD9980.5 / Lov.

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